What is Web Design and User Engagement? Web design is the process of creating a website. This includes the layout, colours, fonts, and content. A web design agency works on delivering website design that generates high user engagement. User engagement is how users interact with a website. This can include things like how easy it is to use, how visually appealing it is, and how often users come back. User engagement may also include how long people are spending time on the website, if they are downloading files, or if they are commenting and sharing articles from the website. User engagement is a term that refers to how much people enjoy using a product or service. Measuring user engagement entails taking a variety of actions, such as downloads, clicks, shares, and so on. With a better and more strategic website design formulated with your audience in mind, it will be easier to generate the engagement that you need to achieve for your website and brand.