Top Reasons Why Every Business Needs a Robust Website A website is vital for businesses as it establishes the first point of contact with potential clients. However, it’s disheartening that up to 36% of businesses don’t have a website at all. For those that do have websites, some are poorly done and return poor user experiences, which risks alienated customers before they’ve even had a chance to engage. Your success depends on not just any business website, but a professional one. This post provides an overview of the benefits of having a good site for digital marketing and key components to consider when web development. Manifestation of Professionalism and Credibility Customers make judgements about businesses based on first impressions, and this extends to the business’s website. If you have an outdated or unprofessional-looking website, customers may get the impression that your business is also outdated or unprofessional. In contrast, a well-designed website gives off an air of credibility and professionalism, making potential customers more likely to do business with you. Improved Customer Experience and Engagement If a website is difficult to use or navigate, visitors are likely to leave without taking any desired actions. A study from Google found that 71% of mobile users say they’re more likely to leave a site if it’s not mobile-friendly. A study from a few years ago found that over half of internet users will leave a slow website or if it takes more than three seconds to load. That emphasises how crucial it is for websites to be both user-friendly and quick. In addition to being user-friendly, your website should also be designed with your target audience in mind. By understanding your target market and what they’re looking for, you can design a website that appeals to them and encourages them to take the actions you want them to take. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney