Consistency The colour palette, font style, and tone of your writing should be the same on all of your site’s pages. Backgrounds, colour schemes, typefaces, and even the tone of your writing have a beneficial impact on usability and UX if they are consistent across all of your site’s pages. That isn’t to suggest that your website’s pages should all be structured the same way. Instead, create a variety of layouts for various sorts of pages (landing sites, educational pages, and so on). You’ll make it simpler for visitors to figure out what sort of information they’re likely to find on each page by using these designs consistently. Accessibility The goal of web accessibility is to create a website that anyone can use, regardless of their physical or mental abilities, as well as those who have impairments in their browsing experience. It’s your responsibility as a website designer to consider these users when creating your UX strategy. You can also achieve a similar goal by focusing on just one of them. For example, encouraging visitors to interact with your site’s content through the actions they take is an excellent method to increase interaction. Conventional Balancing originality with expectations is a difficult aspect of web design. We’ve all become experienced internet users, and there are certain norms that have emerged over time. Your website’s visitors will likely have some preconceived notions about how your site ought to look and work. They’ll be looking for specific elements in specific places. If you deviate too far from these conventions, you risk confusing or frustrating your visitors. On the other hand, if your website looks and feels exactly like every other site out there, it risks being forgettable. There needs to be a happy medium where your website is still recognisable as belonging to its niche, while also providing something new and different that sets it apart from the competition. Credibility Sticking to web standards enhances your site’s credibility. In other words, it raises the amount of trust that your site conveys. Credibility is also important when you’re trying to create a website that provides the best user experience possible. Being clear and honest about the product or service you’re offering is one of the most effective methods to enhance your credibility. Don’t make visitors sift through dozens of pages searching for what you do. Be upfront with your visitor on your homepage, and devote some real estate to describing the benefit behind what you do.