7. A focus on the user experience The user experience (UX) of your landing page is crucial. Everything from the layout to the copy should be easy to understand and navigate. If users can’t figure out how to use your page, they’re likely to leave without taking any action. 8. Optimised for mobile In today’s world, it’s essential to optimise your landing pages for mobile devices. More and more people are using their phones and tablets to browse the internet, so you need to make sure your page looks good and works well on smaller screens. 9. High-quality visuals The visuals on your landing page should be high-quality and relevant to the page’s content. They should help convey your message and persuade visitors to take action. 10. Social proof Social proof is a powerful persuasion technique that can be used on landing pages. It essentially means using testimonials, reviews, and other forms of user-generated content to show potential customers that others have had positive experiences with your product or service. 11. A/B testing A/B testing is a method of experimentation where you create two versions of a landing page and see which one performs better. This is a valuable way to fine-tune your page and ensure that it’s as effective as possible. 12. Lead capture forms If you’re looking to generate leads on your landing page, then you’ll need to include a lead capture form. This is a form that visitors can fill out to provide their contact information. 13. Analytical tools Finally, it’s important to use analytical tools to track the performance of your landing page. Google Analytics is a free tool that can be used to track things like page views, bounce rate, and conversion rate. By following these 13 web design best practices, you can create a landing page that is more likely to convert visitors into leads or customers. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney