Fast Loading Website Users expect websites to load immediately, not piece by piece or with a loading screen. If your website doesn’t meet this expectation, it could be negatively affecting your success and sales. Make sure you take the time to optimise your website’s loading speed. Great Visual Elements Your website should have great visual elements that are well-designed and eye-catching. The visual elements should be used to support your content, not overshadow it. Design Consistency The design of your website should be consistent across all pages. This means using the fonts, colours, and visual elements on every page. The only time you would deviate from this is if you are trying to highlight a specific element on a particular page. It should be aligned to what your brand and service is all about. Secure and Reliable Hosting Your website should be hosted on a secure and reliable server. This will ensure that your website is always available and that your visitors’ data is safe. Regular backups should also be made to ensure that you can restore your website if something goes wrong. You need to have a secure web host and on site security systems should be in place, especially for eCommerce websites.