How to Implement Web Design Practices Here are 13 web design best practices that all successful websites have in common: 1. A well-defined purpose Every landing page should have a clear and specific purpose. Whether you’re looking to promote a product, generate leads, or increase brand awareness, your goal should be evident from the get-go. 2. A strong headline Your headline is one of the first things visitors will see when they land on your page, so it’s important to make it count. It should be attention-grabbing and accurately reflect what your page is about. 3. Compelling copy The body copy on your landing page should be clear, concise, and persuasive. It should explain what you’re offering and why visitors should care. 4. A focus on the benefits When promoting a product or service, it’s significant to focus on the benefits rather than the features. What will your visitors get out of using your product or service? How will it improve their lives? 5. A call to action Every landing page should have a call to action (CTA), which is an explicit instruction to the visitor telling them what you want them to do. Your CTA should be clear and easy to spot, and it should be relevant to the page’s purpose. Sydney Website Design Agency 6. A sense of urgency Suite 87, Level 33, Australia Square, Creating a sense of urgency can be an effective way to get visitors to act. If you’re running a sale or 265 George St, Sydney NSW 2000 promotion, make sure to include information about it on your landing page. 1300 684 339 https://sydney.website/