Use High-Quality Images The quality of the images you use on your website will have a big impact on how professional it looks. Be sure to use high-resolution images that are clear and free of any blurriness or graininess. Optimise Your Images In addition to using high-quality images, you’ll also want to make sure that they are properly optimised for the web. This means saving them in the correct file format and sizing them so that they load quickly on your website. Your site speed is affected if you fail to optimise images during the design process. A mobile responsive website that is fast loading at the same time is a good practice, every website owner should always guarantee their audiences. Use Fewer Fonts Using too many fonts can make your website look messy and unprofessional. Stick to one or two fonts for your headlines and body copy. Use a third font sparingly for accents or special elements. Another website design best practices that so many web designers often forget is the use of fewer fonts. Other elements such as site speed are also influenced by the fonts used in a website design. Make Sure Your Fonts Are Legible Your fonts should be legible at all times, even when viewed on a small screen. Use fonts that are easy to read, such as sans serifs. Avoid using decorative or script fonts that may be difficult to read. Desktop users and mobile users alike needs to experience a site performance ideal for fast browsing, especially for an ecommerce site. Choose the Right Colours The colours you use on your website will have a big impact on its overall look and feel. Be sure to choose colours that compliment each other and create a pleasing aesthetic. Avoid using too many colours as this can be jarring to the eye. Stick to a Minimal Design Less is almost always more when it comes to web design. A minimalistic approach will give your website a clean, modern look. Avoid adding unnecessary elements or clutter to your pages. One of the web design best practices is to keep your websites minimal in design, yet robust in content and offering for your target market.