Enterprise SEO vs Local SEO There is a lot of confusion about the difference between enterprise SEO and local SEO. In short, enterprise SEO is geared towards helping businesses rank higher in search engine results pages (SERPs) for terms that are relevant to their products or services on a national or international scale. Local SEO, on the other hand, is focused on helping businesses rank higher for terms that are relevant to their products or services in specific geographic regions. The main difference between the two is capacity. Enterprise SEO is a much broader endeavour than local SEO. When you’re trying to rank on a national or international level, you have a lot more competition to contend with. You also have to be much more strategic in your approach because you can’t rely on local SEO tactics like you can when you’re trying to rank in a specific geographic region.