Why Is It Important to Rank in Search Engines Although search engine optimisation is an important component in inbound marketing success, when do you consider your website to be fully optimised? If you can’t get your website to appear at the top of relevant keyword searches, search engines will not deliver any traffic to you. The most significant potential for inbound marketers is undoubtedly Google, which is the most popular search engine on the Internet. Unlike road traffic, internet traffic from search engine is vital for any business because these searches are seeking to inquire or purchase your product or services, hence the typed up the keywords your business provides as service or a product. Better Ranking, Better Organic Traffic According to Bing, the top sites receive 42% of the traffic, with the second at 11% and the third just 8%. As a result, it’s easy to see why your sites need to be on top. Basically, the situation is comparable to that of other search engines like Google. If your website appears on the top, this implies more trust and authenticity, both of which are important elements for more leads and visitors. Builds the Integrity of Your Website and Brand Not only will a boost in SERP rankings help your company generate traffic and leads, but it will also improve the amount to which your audience believes your organisation is real. According to Google’s statistics, the majority of web users believe the top few results in the SERPs are among the most genuine companies in their industry. It’s a mental game with benefits. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney