2- Optimise Webpages for Rankings Your webpages need to be optimised for search engines if you want them to rank well. This optimisation process includes adding the right keywords, using the correct keyword density, and improving the structure of your webpages. An expert SEO service will be able to help you optimise your webpages so that they rank higher in search engine results pages. Remember, the more targeted keywords you have, the more targeted audiences you will generate, increasing the likeness of securing a sale from the leads that your web page develops. 3- Increase Website Traffic Another important ranking factor is website traffic. The more traffic your website gets, the higher it will rank. An expert SEO service will be able to help you increase your website traffic through various means such as link building, social media marketing, and pay-per-click advertising. This can be confusing for some. Ranking on the first pages of search engine results brings you more organic traffic. However, traffic to your website is also a factor that can help you rank higher. So, how does traffic really works in this case? Traffic from other channels such as social media, guest posts, online directories, press releases, and other content hosting websites helps in building the authority of the website. The more traffic generated from these avenues, the more search engines see the value of your website, prompting them to rank you higher in their search engine results for relevant keywords. 4- Improve Website Conversion Rate The conversion rate of a website is the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. A higher conversion rate indicates that your website is effective in converting visitors into customers or leads. An expert SEO service will be able to help you improve your website’s conversion rate through effective conversion rate optimisation techniques. 5- Build High-Quality Backlinks Backlinks are links from other websites to your website. They act as votes of confidence from these other websites and tell search engines that your website is trustworthy and relevant. As a result, websites with high-quality backlinks tend to rank higher than those without any backlinks. An expert SEO service will be able to help you build high-quality backlinks through link building campaigns. 6- Increase Social Shares Social shares are a signal to search engines that your content is popular and relevant. As a result, websites with more social shares tend to rank higher than those without any social shares. An expert SEO service will be able to help you increase social shares through social media marketing campaigns. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney