Relevance Google ranks content because of its relevance. This is where search intent comes into play. Your material will only rank for a term if it fulfils the demands of the searcher. Your material must also be the most useful source accessible for that question. After all, why would Google give you a better position in SERPs if it offers less value compared to the ones that are already available on their search engine results? Authority Google will give greater weight to sources that it deems reliable. This implies you must do all possible adjustments and improvements to the content that you offer to establish yourself as an authoritative source. You can achieve this by adding useful, informative material, all of which are constantly promoted on social media and other platforms to receive backlinks to your brand. If you’re not considered authoritative in the field or if a keyword’s SERPs are clogged with numerous sources that you can’t compete with, your landing pages will have a hard time ranking higher in search engines. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney