What is Keyword Intent? Navigational Keywords Navigational keywords reflect a user’s desire to go to a specific page that they are already almost certainly aware of, but for one reason or another don’t enter the web address directly. Brand names, product names, service names, addresses, and words like near me, directions to, prices, and cost are examples of navigational keywords. Informational Keywords When an internet user is seeking more information about a topic, he or she may utilise the keywords and searches that are used to provide better insights into why those things happen. The searcher’s goal is to learn and discover knowledge about the subject they are searching for, whether it is a product, service, guide, or anything else.When an internet user is seeking more information about a topic, he or she may utilise the keywords and searches that are used to provide better insights into why those things happen. The searcher’s goal is to learn and discover knowledge about the subject they are searching for, whether it is a product, service, guide, or anything else. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney