What are Keywords? Keywords are the words and phrases that people type into a search engine to find information online. When you do keyword research, you identify which keywords are most relevant to your business and target them in your content and online marketing efforts. Keyword research is important because they help you to understand what people are searching for on the internet. When you know what people are looking for, you can create content and products that appeal to them. Additionally, using the right keywords can help your website or product show up on search engine results pages (SERPs), which can help you attract more traffic to your site. You can also use these keywords on your paid search campaigns. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney