Main Goal of SEO for Startups The main goal of SEO for startups is to scale and grow organic traffic on a budget. This can be done by optimising website content, developing backlinks, improving keyword rankings, and using other marketing strategies. To give you a more comprehensive look, here are some of the main goals you can achieve with SEO for startups. ● Increase web traffic ● Grow brand awareness ● Generate leads and sales ● Increase website usability ● Improve search engine rankings