What’s the Importance of SEO? This means that more people are likely to find the website, which can result in more traffic and conversions. In addition, SEO can also help improve brand awareness and create trust with potential customers. You can also use social media sites such as Twitter and Facebook to promote your website and generate backlinks. Simply posting a link to your website on these sites can help increase its visibility and traffic. It boosts organic search marketing performance, allowing websites to rank highly in the SERPs .