Frequently Asked Questions If you’re looking to improve your website’s ranking on the search engine results pages, SEO can help with that too. If you’re looking to generate more leads or sales from your website, SEO can help with that too. By optimising your website’s conversion rate, you can improve your chances of getting people to take the desired action on your website. There are many techniques that can be used as part of an SEO strategy , and the most important part is creating quality content that is relevant to what people are searching for. First, use keyword research to find out which keywords are most relevant to your business.