Lead Generation’s Role in Marketing Some of the most common inbound lead generation activities include SEO, content marketing, PPC advertising, social media marketing, and email marketing. Lead Generation Process Steps There isn’t a lead generation process that works for every business, since each one is unique. However, the modern lead life cycle can be simplified into six steps: Prospecting TOFU marketing is focused on raising brand awareness and initial engagement from potential leads. Generating Leads The next step is to engage your prospects by communicating with them on a more personal level. Marketing Qualified Leads (MQL) MQLs, or marketing qualified leads, are potential customers that the sales team should assess. Sales Qualified Leads (SQL) SQLs, or qualified leads, are those that Sales has contacted and determined may turn into customers. Interactions with SQLs can include phone calls or emails. Sales Opportunity Once we reach the Bottom of the Funnel, we are only left with interested potential customers. Conversion Once you’ve turned a lead into a customer, the real work begins. After that, it is essential for Marketing and Sales to collaborate on continuing lead nurture strategies to guarantee they can maintain their current customers. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney Sydney Website Web designer in Sydney Web Design In Sydney Website Design Agency Sales Funnels Marketing Funnels