Lead Generation Strategies and Tools for Startup Businesses Leads are customers who are interested in your product or service. However, not all leads turn into paying customers. Here is where lead generation comes into play. It is the process of generating leads for a brand intending to nurturing them to become paying and loyal customers. The concept is quite simple. You gather X numbers of people through content marketing and advertising strategies, people who would likely go for your product or service. A portion of these leads will be interested in knowing your service or product even more and will go through your lead generation funnel. Others would simply go and find another service or product in the market. Introduction Acquiring leads is an important aspect that directly affects the growth of a business. You need to be able to generate leads and nurture them into paying customers and clients if you wish to stay in business. However, prospecting for clients can be quite difficult. Your competition is also doing the same effort to generate good leads and prospects for their business. You need to be able to locate a group of people that are genuinely interested in your product or service. With the use of modern marketing tools and the right strategies in acquiring leads, even local small businesses can compete and generate a steady flow of leads and clients to their websites. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney Sydney Website Web designer in Sydney Web Design In Sydney Website Design Agency Sales Funnels Marketing Funnels