Types of Content That Will Aid Your Local SEO If you have a small firm, it’s likely that the bulk of your customers are local. To ensure that your website is seen by these potential consumers, invest in local SEO. Here are some types of content that will help you achieve this goal: Location pages These are pages on your website that are specifically designed to target searchers in a specific geographic location. Make sure to include relevant keywords and phrases in the title and body of these pages, as well as local information such as your address, phone number, and hours of operation. Citations Citations are mentions of your business name and contact information on other websites. The more citations you have, the more authority your website will have in Google’s eyes. Make sure to claim and update your business listings on popular directories such as Yelp, Foursquare, and Yellow Pages. User reviews Encourage your customers to leave reviews of your business on popular review sites such as Google My Business and TripAdvisor. Positive reviews can help improve your click-through rate and local search ranking. Blog posts Write blog posts that target specific keywords related to your business and location. For example, if you’re a restaurant in Content Marketing | Google Business Los Angeles, you could write a post about the best places to eat in LA or the top 10 things to do in LA for foodies. Profile | Google Map | SEO Suburbs | Web Photos and videos Design Suburb | Google Business Profile Visual content is becoming increasingly important for SEO. Make sure to include photos and videos on your website, as Posts | Document Listing | Web Design well as on your social media profiles. Tag these pieces of content with relevant keywords and phrases to help improve Map Citation | SEO Map Citation your chances of ranking in Google’s image and video search results. By creating this type of content, you can make sure that your website is visible to potential customers who are searching for businesses like yours online. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney