Benefits of Ranking High in Local Search Engine Rankings Search engine optimisation is key to inbound marketing success. You won’t receive any traffic from the search engines if your website doesn’t show up in the top pages of relevant keyword searches. Google, the most popular search engine in use today, offers a world of opportunity for inbound marketers. Acquiring the top spot in Google rankings may be hard, but is one of the most profitable achievements brand owners and SEO agency groups aim to achieve. When someone queries for a particular phrase, Google usually provides 10 entries on the top page. The results are based on a variety of issues such as site speed, backlinks, bounce rate, and a range of other criteria. If you manage to rank high on the first page of Google, it’s a remarkable opportunity for both you and your company. Top Position Gets More Traffic According to Bing, another top search engine, websites on the first page of results get 42% of traffic while second place only gets 11%, and third receives 8%. Obviously, then, it’s very beneficial to be ranked highly on search engines. In short, this is similar to what happens with other search engines, such as Google. If your website appears at the top of results pages, that translates into more trust and authority for your site–which leads to increased traffic and conversions. Increases Business Authenticity An increase in search engine results page (SERP) ranks not only improves your company’s capacity to generate traffic and leads, but it also helps your audience perceive you as more genuine. Being on top, on the other hand, might be difficult if you have plenty of competitors. So, whether your company is big or small, better ranking will boost its credibility. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney