Local SEO Process The process of local keyword research involves understanding how people search for the services you offer in their area. Optimising for what these searches can be beneficial to your business. Here is how we do it: Research for service-based keywords The majority of individuals are unaware of the many ways that others may search for their activities. Customers will most likely find you if you’re a web designer, for example, by entering “web designer” into Google. Others, on the other hand, will look for terms that pertain to particular services, such as “web designer services.” To get started, brainstorm and list the services you offer. This will help you make sure your website appears in search results for queries your customers are likely to use. Search Volumes Keyword research tools provide national search volume data. If you want search volumes for your state, city, or town, you’ll have to employ Google Keyword Planner. Check for Local Intent Local intent indicates that people are seeking for goods and services near to where they live. If this isn’t the case for your business, there’s no point in doing local SEO. Google a phrase and see whether there are any local content results. It doesn’t have local intent if there aren’t any map packs or regional “blue links.” Assign Different Keywords to Your Landing Pages Your homepage is unlikely to rank for all your service keywords. So, you’ll need to target some with separate pages. To assign keywords to URLs, think about which services they map to. If they map to very different services, such as “web design services” and “web designer for hire,” assign them to separate pages. If they map to the same service, such as “local SEO” and “SEO audit,” assign them to the same page. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney