Knowing the Difference Between a Specialist and an Agency When you’re looking to hire an SEO specialist, it’s important to know the difference between a specialist and an agency. While both offer similar services, there are key distinctions that set them apart. Here’s a look at the main differences between an SEO specialist and an agency: 1. Services Offered One of the main differences between specialists and agencies is the scope of services offered. A specialist will typically focus on one or two areas of SEO, such as keyword research or link building. An agency, on the other hand, offers a wider range of services that can cover all aspects of your SEO needs. 2. Level of Experience Another key difference is the level of experience. An SEO specialist typically has a few years of experience under their belt, whereas an agency will have a team of experts with a wealth of experience. 3. Pricing Pricing is also a key consideration when choosing between an SEO specialist and an agency. A specialist will usually charge by the hour or project, whereas an agency will typically offer a monthly retainer. 4. Contract Length The length of the contract is another important factor to consider. A specialist will typically offer short-term contracts, whereas an agency will often require a longer-term commitment. 5. Reporting When it comes to reporting, an SEO specialist will typically provide detailed reports on a regular basis. An agency, on the other hand, will typically provide more general reports on a monthly or quarterly basis. They use a mix of both paid and free reporting tools such as Google Analytics and SEMrush in generating reports for your SEO campaigns. Now that you know the main differences between an SEO specialist and an agency, you can make an informed decision about which option is best for your business needs. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney