Importance of Google Reviews for Your Business? What is the first thing you look for when buying something from a business? Reviews. It gives you an idea on what to expect from a service or a product without having to purchase anything from a business. The same goes for Google. When looking up a business on the internet, one of the first things you see are their Google reviews. And potential customers usually make their decision based on these reviews. That’s why it’s important for businesses to have good Google reviews. It helps them build trust with potential customers and improve their online reputation. Google reviews play a big role in how well you rank against your competitors. By getting more reviews and interacting with them, you can improve your position in local search results. Google will reward you for having more reviews, so it’s worth putting some effort into growing this number. Google review data can be used to help optimise customer experience. A Google Business Review Offers a Credibility Boost A great review has a massive impact on your marketing campaign, try asking your customers to leave you a Google review. Not only is it free, but with Google My Business, you can provide them with a direct link. This makes it easy for them and probably take less than two minutes of their time. Furthermore, reviews offer your business more credibility. A study conducted by Bright Local found that 72% of consumers trust online Google reviews as much as personal recommendations. In other words, if you have positive reviews, potential customers are more likely to trust your business and make a purchase. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/