Local SEO vs SEO for Small Businesses SEO is about ranking in search results that are not tied to any specific location (for example, national or international search results). On the other hand, local SEO focuses on optimising pages and sites for region-specific searches like ‘near me.’ What is Local SEO and How to Do It? The purpose of Local SEO is to increase your business’ ranking in local search results so that customers who are seeking products or services similar to yours will see your business first. Global or Traditional SEO for Small Businesses To do global SEO, you need to make sure that your website is optimised for all relevant keywords and that you are creating high-quality content that is relevant to your niche. You also want to make sure that you are building links from high-quality websites. Similarities of Local SEO and SEO for Small Business Another similarity is that they both require you to create high-quality content. This content needs to be relevant to your niche and keyword-optimised so that it can rank well in search results. Thus, it requires the same process such as keyword research, creating an SEO strategy, working on your target keywords and a lot of time in Google Analytics. Local SEO vs Global SEO: Which One Should You Choose? Both type of SEO requires off-page SEO and on-page SEO efforts too. The main difference really is the set of keywords to focus on and the target audience that you should be directing your content marketing efforts to. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney