6 Factors That Influence Link Value for Off-Page SEO Page Authority (PA) and Domain Authority (DA) are two things that help measure how good your website is at ranking. If you have a high PA and DA, it will be easier to rank higher on search engines. Page Authority and Domain Authority are ranking factors that influence the improvement of a website’s ranking in Google and other search engines. When doing off-page search engine optimisation, it is significant to find websites that are relevant to your own. It is also essential to find websites that have a high page rank. Anchor text is an important aspect of off-page SEO. It is one of the factors that search engines use to determine a website’s ranking. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney