Alt Text and Best Ways to Create One Alt text is the phrase that appears in place of an image on a webpage if the picture does not load for a user. This text aids screen-reading technologies in describing pictures to blind visitors, as well as enabling search engines to crawl and rank your website more effectively. No matter what your website looks like or how you found it, optimising the image alt text will result in a better experience for all users. Why Optimise Alt Text? There are three main reasons to take the time to optimise your image alt text: 1. Improve Accessibility 2. Boost SEO Rankings 3. Increase conversions Let’s take a closer look at each of these benefits: Improve Accessibility As we mentioned earlier, adding alt text to images makes them more accessible to users with visual impairments. By including concise and descriptive information about each image on your website, you can help these users understand what they’re looking at. In some cases, you may even want to include additional information in your alt text. For example, if an image is part of a data visualisation, you might want to include the data points in the alt text so that screen-reading technologies can read them aloud. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney