6 Steps in Developing an Efficient Content Strategy Having a content strategy in place ensures that your marketing goals are clear and achievable. By planning your work and aligning it with specific objectives, you can make sure that every aspect of your marketing campaign is driving towards desired results. Having a documented content strategy also allows you to track progress and ensure that all team members are working towards the same goal. When it comes to lead generation and sales, a great content strategy can be your secret weapon. By creating targeted, valuable content and making it easily accessible to your audience, you can encourage prospects to keep coming back for more – and eventually convert them into paying customers. Here’s a closer look at how to develop an effective content strategy that can generate ongoing organic leads and sales: 1. Content Goals Most content is written with the purpose of marketing to potential customers and clients. This should be a top priority on your content marketing strategy. The goal is usually to educate them about a product or service enough that they move further down the sales funnel. Your content’s primary purpose should be to support one or more marketing goals. Some common content marketing goals include: ● Generating leads ● Nurturing leads ● Converting customers ● Increasing brand awareness or reach ● Improving customer satisfaction or loyalty When setting goals for your content strategy, it’s important to make sure they are SMART: specific, measurable, attainable, relevant, and time-bound. This will help you create a more focused and achievable plan. For example, rather than setting a goal to “generate more leads,” you could set a goal to “generate 100 new leads per month through our website.” Having measurable goals like this in place allows you to track your progress and adjust your strategy as needed. The same is true when you create content for social media. Your social media content strategy should be backed with a robust content strategy. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney