Content Marketing vs Content Strategy It’s no secret that content is everywhere you turn, it is King. You see “content marketing strategy” and “create quality content” almost as often as you see people these days. While this generic term has become overused, it’s still a critical piece to success in many areas. The only trouble is, without tangible definitions and strategies, the idea of content marketing and content strategy can be confusing. While it may seem simple, content marketing is more than just a digital marketing strategy. It’s easy to see blog posts or resource guides and think that’s all there is to content marketing, but there’s more to it than that. However, limited definitions and understanding of “content” can lead to a tendency for content creation to occur in a vacuum, frequently leaving marketers without a clear content strategy or a thorough understanding of what content marketing is. It’s important to remember that even website graphics, product descriptions, and mission statements are content. So, what makes content marketing and content strategy different? Essentially, content marketing is the process and strategy used to create and distribute compelling, valuable, and relevant content with the goal of attracting and retaining a clearly defined audience — ultimately, to drive profitable customer action. Content strategy, on the other hand, is the planning, development, and management of content—written or otherwise—to achieve specific business goals. Simply put: it’s the what, where, when, how, and why of content. Creating a robust content strategy requires understanding your target audience as well as your business objectives. Once you have this basic foundation in place, you can begin mapping out a plan for producing quality content that will attract leads and convert them into customers. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney