The Different Roles of an SEO Consultant A search engine optimisation consultant has a particular set of skills focused on improving digital marketing. In short, their responsibility is to draw in potential customers and convert them through SEO strategies that make you more visible on search engines like Google. By driving targeted audiences from these platforms to your website or landing pages, they increase the chances of turning leads into paying customers. There are three different types of SEO consultants, each with their focus and set of SEO services: Technical SEO Experts Technical SEO consultants focus on the backend of your website, making sure it’s running smoothly and effectively, so search engines can properly index your pages. They also troubleshoot any issues that could be holding you back from ranking higher. Common technical SEO problems include duplicate content, broken links, site architecture issues and more. On- Page SEO Consultants On-page SEO is key to search engine optimisation because it allows Googlebot to understand the meaning of each piece of content on your website. The greater does Google understand your site, the more likely you are to rank high in SERPs, which leads to more organic traffic and revenue. When done correctly, on-page SEO also enhances user experience. Off-Page SEO Consultants Off-Page consultants help make your website more reputable and trustworthy in Google’s eyes. Off-page SEO includes everything you do to improve your search engine ranking that happens outside your website. Common ways to do this includes link building and promoting yourself on social media. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney