In-House SEO Consultant vs Freelance SEO Consultants The debate of in-house SEO consultants vs freelance SEO consultants is one that has been around for some time. There are pros and cons to both models, and ultimately, it comes down to what is best for your specific business needs. Here, we will take a closer look at the two options so that you can make an informed decision about which model is right for you. In-House SEO Consultants The main advantage of hiring an in-house SEO consultant is that they are intimately familiar with your company’s products, services, and target market. This means that they can tailor their optimisation strategies specifically to your needs, which can result in a more targeted and effective campaign. In-house consultants also have a better understanding of your company culture and can more easily integrate into your team. Finally, if you do not have a good working relationship with your in-house consultant, it can be difficult to make changes or get them to take your business goals into consideration. Freelance SEO Consultants The main advantage of hiring a freelance SEO consultant is that they are typically more affordable than their in-house counterparts. In addition, because they are not employed by your company, they may be more willing to take risks and try new things – something that can be beneficial for your optimisation efforts. Finally, because they are not beholden to any one company, they can offer impartial advice and suggestions. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney