Different Strategies in Digital Marketing Once you’ve chosen the right digital marketing strategy for your business, it’s time to start implementing some tactics. There are a wide variety of digital marketing tactics that can be used to achieve your desired results. Some of the most popular digital marketing tactics include: ● Creating Compelling Content ● Optimising Your Website for Search Engines ● Running Paid Advertising Campaigns ● Building a Strong Social Media Presence ● Growing Your Email List ● Creating attractive visuals (e.g. infographics) ● Leveraging User-Generated Content ● Conducting A/B Testing Digital marketing is a broad term that covers a wide range of marketing activities. By using the right digital marketing tactics, you can achieve your business goals and grow your online presence.