Factors Outside Your Website that Affects GMB Listing So, what other factors contributes to the success of your Google Maps SEO efforts? Is having the basic business information enough to get phone calls, leads, and engagement to your Google Maps and Google Business Listing? In terms of local SEO and maintaining high GMB rankings, the overall objective of the game is consistency—not just in keeping your information accurate, but also in keeping your stuff fresh and current. However, we all know that optimising your Google My Business profile can be a time-consuming process, especially if you don’t know where to start. Here are some of the other factors outside your website that affects the success of your Google Maps marketing efforts: Categories Most businesses will have an easy time filling out their GMB profile’s primary category, but others may find it more difficult. Nevertheless, it is crucial to discover categories that most accurately reflect your business; not only for maintaining a truthful profile, but also because doing so will shoot up your GMB rankings. Why? Because it has to do with the client’s search intent and use of keywords. For others, filling out the categories section of their profile may be a snap. For example, those in the restaurant and hospitality industries can discover several subcategories. Google allows you to submit up to ten (10) categories (one primary category and nine secondary categories) per company. Photos GMB profiles with recent photos are clicked on more often than those without any pictures. In fact, if you’re just starting to optimise your profile, this could be the ideal way to make yourself stand out from the competition, gain modest to high GMB rankings and enhance brand recognition. One of the first things anyone looks at when they find a new business is its photos. If you don’t have any pictures on your GMB profile, consider adding some today. But DO not just any old photos, people want to see high-quality, professional images that accurately depict what your business is all about. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney