How does Google Maps SEO help businesses? By running paid Google Maps ads, you will make your business more visible to potential customers. And the more people who view your Google Maps ads it, the more interactions and reviews it will get. Even after your ad campaign ends, those reviews will still be there. Paid advertising is a great way to get people talking about your business, but it’s not the only way. You can also use Google Maps SEO to rank higher in local search results. Google Maps also happens to be free to use. You have the option to pay for ads or to maximise its potential without really having to invest in advertisements. If you want to use Google Maps for free, then you’ll need to optimise your business for local SEO. The process is simple: add your business to as many online directories as possible and make sure your NAP (name, address, phone number) is consistent across the web. You can also encourage customers to leave reviews on your Google My Business page (formerly known as Google Places). Link Building for Google Maps SEO If you want to get serious about ranking higher in Google Maps, then you need to start thinking about link building. Link building is the process of getting other websites to link back to yours. The more high-quality links you have pointing to your website, the higher you’ll rank in search engine results pages (SERPs), including Google Maps. There are a few ways to get links to your website. One is to create helpful and informative content that other website owners will want to link to. This could be a blog post, an infographic, or even a video. You can also reach out to other websites in your industry and ask them to link to your website. If you have a strong relationship with another business, you could even offer to link to their website on your own. Link building can be a time-consuming process, but it’s worth it if you want to rank higher in Google Maps. And the higher you rank, the more likely people are to find your business when they’re searching for what you offer. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney