Digital marketing is the component of marketing that uses the Internet and digital technologies, software, applications, search engines, and social media platforms to promote products and services. Digital marketing is a huge industry, and it is only going to continue to grow in the years to come. That means that now is the perfect time to get involved in this exciting field! Let’s put digital marketing as an umbrella term that incorporates a range of activities and strategies including website design, search engine optimisation (SEO), online advertising, email marketing, content marketing, social media marketing, google my business (GMB), and many more. Digital marketing can be used by businesses of all sizes to reach new customers, promote brand awareness, generate leads, and sell products or services. If you’re looking to get ahead of your competition, then it’s time to start investing in digital marketing!