Tips for creating successful digital marketing campaigns One of the main objectives of a digital marketing agency must be nurturing the audience into paying clients. This digital strategy is called “nurturing marketing” and it’s the process of developing relationships with customers and leads before they are ready to buy. This communication strategy is designed to interact with prospective buyers at each milestone of a customer’s journey. The goal is to educate, build trust, and eventually generate sales-qualified leads that are ready to buy your product or service.