What is a Digital Marketing Strategy? A digital marketing strategy is a comprehensive plan that sets out how you will use digital marketing channels to achieve your business goals. It includes a description of your target market, the tactics you will use to reach them, and your expected results. Similar to when playing a team sport, it is important to have a combination of tactics to be able to score a point. The same is true with creating a digital marketing strategy. It is a curation of different approaches derived from strategic thinking on how to achieve a certain goal, some tested, a few experimental. Led by digital agencies, these strategies are all executed digitally with the aim of gaining recognition, a following, leads, and sales via the digital world. These digital marketing campaigns are implemented via the use of digital marketing tactics across an organisation’s various digital channels. The marketing methods used to execute these initiatives are frequently varied by channel, audience, and other variables. However, a successful digital marketing campaign will have a similarly coherent message in many outlets. Goals, on the other hand, are a broad concept that may not be specific enough for some businesses. The difference between marketing strategy and marketing tactics is subtle but significant: Marketing techniques represent the distinct steps or activities required to achieve stated goals. To construct a digital marketing plan, it’s also important to establish tactics so that the plan and timelines can be clearly defined. Otherwise, it might be difficult, but it’s not impossible to successfully execute a marketing strategy and meet the business goals and objectives. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney