Is Your Content Marketing Campaign Working? One of the best ways to measure the success of your content marketing campaigns is through analytics. By tracking things like website visits, social media shares, and leads generated, you can get a good idea of how well your content is performing. After all, if your content isn’t appealing to new people, it’s meaningless regardless of how good it is. Most popular web analytics applications, such as Google Analytics, can keep track of unique page views. Compel people to become interested in what you have to say by encouraging them to interact with them to get higher engagement from your social media audience. Let’s say that, although you spend a large portion of your content marketing budget on paid advertising, the majority of your visits come from organic searches. If you are sending emails as one of your content marketing strategies, you must measure your CTRs or click-through rates. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney