Importance of Google Maps Optimisation for Your Brand To give you a better sense of why Google Maps optimisation is significant, let’s take a look at some data. According to studies, out of the 3.5 billion queries carried out on Google every day, 88% can be traced back to mobile devices. Other studies suggests that 76 percent of those who perform a “near me” search on their smartphone will visit a local business they find within 24 hours. In other words, if you take advantage of Google Map searches, you’ll have more potential consumers, which will result in enhanced revenue! You’re losing out on a significant chance if you don’t utilise this approach to look for local clients. So why do you need to invest in optimising Google Maps for your brand? Smart and More Effective SEO Approach In addition to potential customers being able to see your business’ great location on Google Maps, you also want them to be informed of other key details that will help seal the deal. This includes what services you offer, your hours of operation, contact information, and address. Including a link to your website is incredibly important as well since it allows for traffic directly to your site. Local businesses receive a better search ranking than other companies in the same industry, according to Google. By prioritising for location, you’ll get a higher search rank, which means there will be less competition. It makes your website easier to find and follow. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney