7 Key Steps in Building a Great Website for Small Businesses There’s no question that having a website is critical for small businesses today. A website is often the first, and occasionally the only impression potential customers have of your company, so it’s important to make sure it’s a good one. Here are seven key steps in building a great website for your small business. Define the purpose of your website. Before you start building your website, you need to know what its purpose is. Is it primarily to sell products or services? To provide information about your business? To generate leads? Once you know the primary purpose of your site, you can design it accordingly. Plan and map out your website content and design. Creating a detailed plan for your website’s content and design will save you a lot of time and headaches later on. Spend some time brainstorming what you want your website to look like and what kinds of information you want to include. Once you have a good idea of the overall structure and feel of your site, you can start mapping out individual pages and designing each one. Choose the right domain name. Your domain name should be easy to remember and relevant to your business. If possible, try to get a .com domain name, people are more likely to remember and a .com than any other type of domain unless is something unique like our domain name sydney.website Get hosting for your website. Hosting is essentially “renting” space on a server for your website. There are many companies that offer web hosting services, so do some research to find one that’s right for you. Most agencies that develop websites offers hosting services readily available for your need or will refer you to hosting company who they have close relationship with. Design your website. Now it’s time to start putting your website together. If you’re not a web designer yourself, you may want to hire someone to do this for you. But there are also many website builder tools available that can make the process relatively easy, even for beginners. If you are not skilled in designing your website, hiring web developers and designers can definitely help you address this. Fill your website with great content. Content is king when it comes to websites. Your site should be filled with high-quality, informative, and keyword-rich content in order to attract visitors and keep them coming back. Web development is not limited to design alone. You will need to fill it with useful content that will help you rank on search engines and be more visible to your target audiences. Make sure your website is mobile-friendly. With more and more people using mobile devices to access the internet, it’s essential that your website is designed to be mobile-friendly. This means having a responsive design that automatically adjust to fit smaller screens. Ensure that mobile friendliness and responsiveness is applied during the web design process. Promote your website. Just because your website is live doesn’t mean people will find it automatically. You need to do some promotion and digital marketing to drive traffic to your site. There are many ways to do this, including search engine optimisation (SEO), social media marketing, and pay-per-click advertising. An established website development team can help you achieve this. By following these seven steps, you can build a great website for your small business that will help you attract new customers and grow your business.