Best Small Business Website Design Tips from a Seasoned Web Developer in Sydney A website not only helps local businesses in generating leads, advertising, and selling their products and services; but it also allows them to distinguish themselves from competition, particularly for clients that rely heavily on the internet to learn everything they need to know about a product or service. This makes a website one of the most important organisational assets for disseminating information, enhancing credibility, and setting oneself apart in crowded markets.