Measuring the Success of Your Small Business Website – Key Performance Indicators (KPIs) As a small business owner, you probably don’t have the time or resources to invest in a full-time web developer. You might be thinking that you can get by with a do-it-yourself approach or by hiring a freelancer. However, if you want your website to be successful, it’s important to invest in the services of a professional web developer. Sydney is home to some of the best web developers in Australia. They can help you create a website that is not only visually appealing but also optimised for search engines and mobile devices. To measure the success of your small business website, here are the numbers that you should look into. ● Traffic: The number of visitors to your website is a good indicator of its overall popularity. You can track your website’s traffic using Google Analytics or another web analytics tool. ● Engagement: Engagement measures how long visitors are staying on your website and whether they are taking the desired action (such as signing up for a newsletter or making a purchase). ● Conversion rate: The conversion rate is the percentage of visitors who take the desired action on your website (such as making a purchase). ● Revenue: Revenue is the total amount of money that your website generates from sales or other sources. ● ROI: ROI (return on investment) measures how much money you make from your website compared to how much you spend on it. ● Customer satisfaction: You can survey your website’s visitors to ask them how satisfied they are with the overall experience. ● Brand awareness: You can measure brand awareness by tracking the number of people who search for your brand name or visit your website after seeing an ad for your company. ● Social media engagement: You can track how often people are talking about your website or sharing its content on social media platforms such as Facebook, Twitter, and LinkedIn. ● Email subscribers: The number of people who subscribe to your email list is a good indicator of interest in your website’s content. ● SEO ranking: Your website’s position in search engine results pages (SERPs) is a good indicator of its visibility and popularity. These are just some of the KPIs you can use to measure the success of your small business website. If you’re looking for a web developer in Sydney who can help you create a small business website, contact Sydney Website Design Agency today. We would be happy to provide you with a free quote.