Better Leads and ROI You’re not just attracting traffic when you start to appear higher in SERPs; you’re also bringing in new business leads that have the potential to become paying customers. Moreover, if you produce well-targeted content, it will be more valuable to your readers, and they are more likely to convert into loyal customers. Based on a study by Google, 97% of consumers use the internet to find local businesses—and this number is only increasing as time goes by! If you want your company to succeed in the modern world, it’s imperative that you focus on generating high-quality leads through digital marketing channels such as SEO. Not only does this result in increased web traffic, but it also leads to improved ROI for your business. Increased Brand Awareness & Reach When you optimise local SEO, you’re not only helping people find your company online, but you’re also increasing brand awareness. In other words, as more and more people see your business pop up in search results, they’ll start to become familiar with your brand—even if they’ve never actually visited your website or used your products/services before. And as we all know, brand awareness is essential for any business that wants to be successful eventually. Not only does it make it easier to sell to existing customers, but it also makes it easier to attract new ones. Improved User Experience(UX) If you intend to rank higher in search engine results pages, you need to make sure that your website is optimised for both users and search engines. In other words, you must create a website that’s not only packed with keyword-rich content, but also easy to navigate and use. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney