What is Local SEO? Local search is key for any SEO strategy if you want to be visible to customers in a certain region, city, or neighbourhood. To put it more simply, local SEO is where you focus your efforts to improve your ranking in specific results from searches like Google’s Map Pack/Local Pack. Organic SEO allows you to improve your website’s ranking in organic searches, which can subsequently influence Local Pack rankings. Organic listings are yet another great opportunity for businesses to appear in front of searchers who are likely interested in the product or service being offered locally. Google determines local intent based on a number of factors and displays these results accordingly. Although local and organic SEO are linked in several ways, each has its unique optimisation approach. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney