18/01/24 Internal link anchor texts that need improvement Link anchors that can be improved Optimization Tips Updated with new video tutorial Here you will find pages that are internally linked with link texts that need improvement. Why link text is important for SEO: A link's anchor text is a very important element from an SEO perspective, as it tells search engines what the linked page is about. Ideally, it should contain the keyword for which the linked page (target page) is intended to rank. Link texts offer great potential for optimization, especially for internal links. This is because the frequent use of exact-match" keyword link texts is usually not penalized (unlike the use of such link texts for backlinks). What the notes in the "Problems" column mean: Link text to page is empty: There are internal links pointing to the page with an empty link text. Link anchor text is trivial: The link text that is used to link to the page says nothing about the content of the page. (Typical examples are link text such as "here", "read more" or "read the article"). Link anchor text too long: The text linking to the page is over 120 characters and should be shortened. The link contains an image but has no alt-attribute: The link to the page is not a regular text link, but is an image link. For such image links, search engines use the ALT attribute instead of the link text to learn about the linked page. However, when this error occurs, the image has no ALT attribute. By clicking "Details", you can find out which page contains the link text that needs improvement. How to optimize your link texts: The link text should provide a short, but still meaningful, description of the content of the page being linked to. Ideally, the link text should contain the keyword for which you want the linked page to be ranked. You should always provide a link text for a text link and an ALT attribute for an image link. You can find more detailed instructions on how to optimize your internal links, including the link text, in our internal linking guide. Page 32 of 55