18/01/24 Duplicate page titles Page titles that are used on several pages Optimization Tips This is a list of page titles used for more than one page on your website. Why each page of your website should have a unique page title: The title of a web page (also known as the "meta title" or "title tag") is one of the most important elements for on-page SEO. Search engines such as Google analyze the title to understand the content of a page and use the information it contains for ranking purposes. Therefore, the title should reflect the page content as accurately as possible and be unique for each page. If you are using the same page title for a number of pages, it is likely that the title is not informative enough, or that it does not match the content of each page. This means that you are giving away valuable optimization potential, as all these pages will inevitably be optimized for the same keywords due to the identical title. With a unique title, they may have the potential to rank for other, more differentiated keywords that better match the content of each page. Common reasons for duplicate page titles: Duplicate pages (duplicate content) A page is accessible from multiple URLs and has no canonical link to the original page (e.g. pages with parameters in the URL). You are using a standard title for a number of sub-pages. You describe several pages with the same title, such as the home page and your company description. How to fix these issues: If the duplicate page title is due to duplicate content, you need to find out how this is caused. In many cases, you will be able to fix the problem by adding a canonical tag to the duplicate pages. See the duplicate content analyses in the "Content" section for more information. In all other cases, you will need to define a unique page title for each of the URLs in question. You can find tips on how to optimize your page titles in our wiki. How to edit the page title in the most popular content management systems: Instructions for WordPress Instructions for Shopify Instructions for Wix Instructions for Squarespace Page 11 of 55