198 ВСЕКИ БР А Charismatically Is there a more inspiring client than a university which has for 30 years now been promoting visionaries? It is the American University in Bulgaria and for 5 years we have been working jointly with great synergy. With them, after our very first campaign, we could report a 56% increase in admissions of students from Bulgaria. We work for the charisma of an educational brand – and for its success among the enigmatic Generation Z in this country, in the Balkans and across the world. For this brand we developed a communications platform which concisely and emotionally gives students center stage. And its ambassadors are real students from the university. The message of the campaign Imagine is that AUBG is the place where the potential of the student is fully supported to help transform him or her into a whole person with a mission and a direction. The creative platform prioritizes mostly digital communication, and in 2021 also includes event management and PR for the celebration of the AUBG 30th anniversary. Lukoil gas stations is a brand that has developed most dynamically. We are by their side so as to discover their brand charisma and pass it on with a new visual style, and different, friendly narratives. Thus even in the mosaic of the Lukoil tactical campaigns alone, the new, charismatic face of the well-known brand taking care of the overall quality experience of numerous customers, has begun to emerge. For the tenth anniversary in this country of the world shoe store chain Deichmann , the team opted for the symbol of the shoe, a favorite accessory of women. And to make sure that the anniversary event for media and bloggers would be remembered and go viral, we invited guests to a gallery and surprised them with an installation of a living shoe. For the first time in Bulgaria, thanks to avant-garde body art techniques, the body of a woman model transformed into a giant shoe, a living metaphor of the exceptional importance of shoes in women‘s lives – and of Deichmann‘s charismatic mission. The viral effect was not late with a massive number of reports and shares. Discovering the charisma deeply buried into a brand is not an intuitive job, not only. The team of Interpartners Group puts together the intuitive with data, trends and sober analysis. This has naturally led to the creation and to the regular occurrence of our signature format, Advertising Half-Day: an offline or online event with free access for professionals in marketing communications. The analytical platform is yet another source of knowledge about the market, about its stumbling blocks, but also about its endless charismatic potential. Кампанията налага серията на Intersport 1st price от продукти за спорт с отлично съотношение качество-цена и подходящи за масов спорт и свободното време. Агенцията представи серията под знака на новото начало – първите любими неща, които правим с удоволствие след локдаун, защото природата се събужда или просто защото ги опитваме за първи път. The campaign advertises the series of Intersport 1st price of sports products with excellent quality-price ratio, which are suitable for mass sports and leisure time. The agency presented the series under the sign of the new beginning - the first favourite things which we are pleased to do after the lockdown; because nature is reviving or just because we try them for the first time. Клиент: Intersport Кампания: 1st price Client: Intersport Campaign: 1st price