Digital Marketing Landscape
Understanding the Digital Marketing Landscape
What is “Digital” Marketing? Digital Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging goods and services that have value for customers, clients, partners, and society at large. www.korunlimited.com
The Local Marketing Stack (Your Keys to Conquering Local) www.korunlimited.com [email protected]
The Local Marketing Stack (Your Keys to Conquering Local) Listings Reputation Social Media Website SEO Consumer Experience Can they Do they Do they Will they Are you the first Will they find you? trust you? like you? convert? choice? remain loyal? Local businesses need to win in all these categories www.korunlimited.com [email protected]
The Local Marketing Stack (Your Keys to Conquering Local) Advertising Listings Reputation Social Media Website SEO Consumer Experience Can they Do they Do they Will they Are you the first Will they Do they know find you? trust you? like you? convert? choice? remain loyal? about you? Local businesses need to win in all these categories www.korunlimited.com [email protected]
The Local Marketing Stack (Your Keys to Conquering Local) Advertising Listings Reputation Social Media Website SEO Consumer Experience Can they Do they Do they Will they Are you the first Will they Do they know find you? trust you? like you? convert? choice? remain loyal? about you? Local businesses need to win in all these categories www.korunlimited.com [email protected]
The Local Marketing Stack (Your Keys to Conquering Local) Advertising Listings Reputation Social Media Website SEO Consumer Experience Can they Do they Do they Will they Are you the first Will they Do they know find you? trust you? like you? convert? choice? remain loyal? about you? Local businesses need to win in all these categories www.korunlimited.com [email protected]
The Local Marketing Stack (Your Keys to Conquering Local) Advertising Listings Reputation Social Media Website SEO Consumer Experience Can they Do they Do they Will they Are you the first Will they Do they know find you? trust you? like you? convert? choice? remain loyal? about you? Local businesses need to win in all these categories www.korunlimited.com [email protected]
The Local Marketing Stack (Your Keys to Conquering Local) Advertising Listings Reputation Social Media Website SEO Consumer Experience Can they Do they Do they Will they Are you the first Will they Do they know find you? trust you? like you? convert? choice? remain loyal? about you? Local businesses need to win in all these categories www.korunlimited.com [email protected]
The Local Marketing Stack (Your Keys to Conquering Local) Advertising Listings Reputation Social Media Website SEO Consumer Advocacy Can they Do they Do they Will they Are you the first Will they Do they know find you? trust you? like you? convert? choice? remain loyal? about you? Local businesses need to win in all these categories www.korunlimited.com [email protected]
The Local Marketing Stack (Your Keys to Conquering Local) Advertising Listings Reputation Social Media Website SEO Consumer Advocacy Can they Do they Do they Will they Are you the first Will they Do they know find you? trust you? like you? convert? choice? remain loyal? about you? Local businesses need to win in all these categories www.korunlimited.com [email protected]
The Local Consumer Journey The Modern Way www.korunlimited.com [email protected]
The Local Consumer Journey The Modern Way Generat e Interest Awareness Interest & Awareness I’d like to have that. Social / Search Advertising Email / Text Marketing That looks cool. Loyalty programs I want to know more. YouTube / Video Ads Television I needed one of those! Billboard Online display advertising Newspaper / Magazine Radio Word of mouth www.korunlimited.com [email protected]
The Local Consumer Journey The Modern Way Be Found & Stand Out Awareness Findability “best tacos boston” Search “family lawyers in austin” Organic Search PPC “record store near me” Maps “top home builders” Directories Apps “Near me” www.korunlimited.com [email protected]
The Local Consumer Journey The Modern Way ZMOT Be Chosen Awareness Findability Reputation This business is Research popular! They Blogs & Articles Reviews have a lot of Social Media Friends and family reviews, from mostly satisfied customers www.korunlimited.com [email protected]
The Local Consumer Journey The Modern Way Make the Sale Awareness FindabilityFindability Reputation Conversion Purchase Website It’s really easy to book App Online booking an appointment Phone Call In-store purchase www.korunlimited.com [email protected]
The Local Consumer Journey The Modern Way Be Talked About Awareness Findability Reputation Conversion Advocacy Experience Post-purchase Quick, skilled service. expectations vs. reality You should really Social Post Write a Review check them out. Discuss with friends Blog www.korunlimited.com [email protected]
The Local Consumer Journey The Modern Way Contributes to next person’s decision Awareness Findability Research Purchase Experience Conversion Advocacy Advertising Listings Reputation Website Social Media Social / search advertising Organic Search Reviews Online booking Write a review Email / text marketing Maps Blogs & Articles Purchase via app Blog Loyalty programs Directories Social media In-store purchase Word of mouth YouTube & Video ads Voice Media coverage Salesperson Online display advertising Apps Word of mouth Marketing materials Television “Near me” Billboard GPS Newspaper / Magazine Store signage Radio Print Assets Word of mouth www.korunlimited.com [email protected]