Celebrating Our Rebrand After 10 years of active service, we launched a The wordmark is positioned as a part of the circle, refreshed brand and new name at the start of indicating that our Foundation 昀椀lls a critical space 2024. The shift allowed us to better represent the in the pursuit of fulsome and complete public and broad scope of our work, positioning ourselves population health. The logo also suggests that, and our partners for increased opportunities to through our unique approach to transformational fund and implement vital equity-driven public and impact philanthropy, we collaboratively health initiatives throughout British Columbia. Our integrate multiple approaches and activities to new brand is inspired by the idea of a mosaic, of advance population health. distinct parts coming together to form a whole, a Further, the placement concept that is integral to the work we do. of the triangles/arrows Our logo tells the story of our work, with the with their tips inward triangles in part representing communities coming indicates that our together, and the essence of public health being Foundation supports about groups and partnerships, working together, a diverse mosaic of diversity and equity. It puts people at the centre of multiple organizations, communities, and priority public health. areas, while maintaining a singular, consistent The logo also represents data-driven, evidence- focus on our vision of a healthier, safer, and more based change, as the shapes are pieced together equitable future for all. to create a whole, much like research and evidence See the new brand in action by visiting our combine to produce credible, trusted, and practical website, and following us on social media, solutions, and our focus on collaboratively as we grow our community dedicated to the integrating multiple approaches and activities. advancement of public health in BC. 17 Annual Report 2023-2024