Forever Storage is a digital storage service that o昀昀ers permanent, secure storage for photos, videos, and documents. It is designed to help users preserve their family memories for future generations, with a promise of long-term accessibility and privacy. STRENGTHS WEAKNESSES • Lifetime Storage: Forever Storage o昀昀ers a • Cost: The lifetime storage model can be expensive upfront, which may deter users who are unique promise of lifetime storage, which looking for more a昀昀ordable options. appeals to users looking for a permanent solution to preserve their memories. • Limited Features: While it excels at storage, • High Security: The platform emphasizes Forever Storage lacks additional features like security and privacy, ensuring that users’ data genealogy tools, legacy planning, or storytelling capabilities. is protected from unauthorized access and potential data loss. • Dependence on Company Longevity: • User-Friendly Interface: The platform is Users must trust that the company will remain operational for the long term, as their data’s designed to be easy to navigate, with a focus preservation is tied to the company’s existence. on simplicity and usability. • Family Sharing: Forever Storage allows users to share their stored memories with family members, fostering connection across generations. OPPORTUNITIES THREATS • Expansion of Services: Adding features such • Emerging Competitors: Other digital storage providers, especially those o昀昀ering more 昀氀exible as family tree building or interactive storytelling pricing or additional features, could threaten could enhance the platform’s value proposition. • Partnerships: Collaborating with other Forever Storage’s market position. • Technological Advances: Rapid advancements legacy preservation or genealogy platforms in digital storage technology could lead to better, could provide a more comprehensive service more cost-e昀昀ective solutions, challenging Forever o昀昀ering. Storage’s unique selling proposition.