Feature Prioritization MUST HAVE NICE TO HAVE FEATURE DESCRIPTION SUPPORTING RESEARCH FEATURE DESCRIPTION SUPPORTING RESEARCH Secondary research: Reducing con昀氀icts Secondary research: Families need a dedicated Heirloom A marketplace-like experience to between family members with collaborative Legal Document A shared library of will, trust, estate platform to generate, store, and share their 1 Management assign bene昀椀ciaries to speci昀椀c and transparent systems to disposition loved 1 Storage management, and living will heirlooms wishes in end-of-life documents ones valuables a昀琀er they pass A storytelling feature where Secondary research: Geneaology and 2 Storytelling descendents intentionally help their family trees only go so far and leave many Secondary research: Families are protected previous generations document their feeling unsure how to proceed once they’ve 2 Document A昀昀ected family members can stay in from surprises during already emotionally- life’s memories completed research Collaboration the know by reviewing changes charged events An event management feature to Family Meeting & foster in-person connection and a Secondary research: When a large family A collaborative family tree builder Secondary research: Family trees and the 3 Event Coordination meeting feature to keep transition loses a matriarch or patriach, families lose Family Tree that connects with transition geneaology work need a platform that planning transparent for all family touch with their extended family 3 Builder planning tools can ensure it is advocates for family sharing so there’s less members handed o昀昀 to the next generation starting from scratch Memory User survey: Photos and videos need to be 4 Preservation Photos and video library actively shared from generation to generation in order for them to be properly preserved. SURPRISE & DELIGHT FEATURE DESCRIPTION SUPPORTING RESEARCH Pro昀椀les have regular tasks Automated Tasks associated with them that notify User survey: Records and documents aren’t Password Releasing passwords access a昀琀er Secondary research: Accessing loved ones legal 1 a loved one passes to disposition 5 and Reminders when documents and records need updated o昀琀en enough because there’s not an Management assets documents a昀琀er they passed causes more grief to be updated available system to keep them top of mind Integrate with common storage Competitive analysis: Reduce user reliance of 2 Integrations tools or social media company performance to store their 昀椀les long term